SEO stands for search engine optimization and the basic aim is to optimize webpages, blogs, and content as per search engine guidelines. These guidelines are based on algorithms that the search engines update from time to time. The algorithms are composite and store various metrics generated by the webpage. The robot’s algorithms scrutinize various aspects of a webpage after having indexed the complete page including attributes like images, videos, and graphics.
We all know the importance of Keywords in SEO in body content, title, and meta apart from keywords in tags.
The main objectives keywords fulfil are:
Attract target audience
Inform search engines of the topic
Serve as a base for good content
The search terms are important as ranking factors and attract the target audience. Thus keyword research is important and more that it should be done in a professional manner. Discover keywords begin with seed keywords these are highlighted in the website content. This requires expertise and experience hence should carried out experienced webmaster or SEO professional.
The first step is to thoroughly understand the user’s search intent. The next step is to make a list of relevant keywords that reflect your content and are used by searchers. It is important to make a list of relevant terms that searchers use. Searchers use a wide variety of phrases to find your website and relevant terms help. You can do a manual search or use research tools some of which are free while some are paid. The paid tools provide an extensive set of terms while free ones provide a sample set of terms.
Some of the keyword research tools are:
Word Stream
Google Keyword Planner
Ahref
Simpli
Semrush
Spyf
Whatever terms you employ should be relevant and fulfill the user’s intent. Thus using relevant content will attract the target audience which is your objective. Using the right terms will help attract the right audience otherwise you will end up creating a search for a different topic. If searchers land on a site they are not looking for they turn back and this will increase the bounce rate which is not good for SEO.
