In search engine optimization keyword analysis and link building are hot topics. These are the core activities behind SEO Campaigns. Why?
Well, indexing and ranking are based on relevance and hence the websites are topically related. Usually, websites are made keeping one topic in mind and these are best ranked on the SERPs. Mixed topics in one website are not advised as they confuse the search engine algorithms responsible for ranking and indexing. A well-organized topic site provides the best response to a user query. The sites are retrieved based on keyword searches by users and they should be well-optimized on related keywords and intent.
Keyword Research & Analysis
There are many ways of going about keyword research which begins right at the whiteboard stage. The best way is to use common sense. Everyone can make out the seed keywords, especially the webmasters. Things begin from the seed keywords and expand from there on. Exploring the SERPs using the seed keywords is another way to expand your keyword list. You can type relevant terms on the SERPs and discover more terms. For any type of discovery, webmasters should well understand the intent behind the shaping of the website. Thus, even content is written after carefully grasping the intent. The search term profiles in always based on intent. What information or buying opportunity your portal is meant to deliver?
There are keyword suggestions by Google when you search on relevant topics. These are produced after several terms users have typed on the same topic and intent. Note down these terms in your keyword sheet.
Keyword Tools
Keyword tools also help a lot especially Word Stream and Google Keyword Planner. But most of the tools are paid and hence out of bounds for most SEO consultants. These tools offer sample terms that anyway are useful. The paid tools also come along with useful features like site audits, diagnostics for technical faults, and more. Thus the cost may be out of reach but these are very helpful.
Keep building your keyword list as discoveries take time. Use Google Trends to study the popularity of terms. There are many ways you can discover search terms all you have to do is ask people in the same profession or line.