To work with CSS you need to understand the way it works especially the pricing model. Once you have chosen the right model you can go ahead and finalize. The pricing model is important, how much they cost and how much they offer. Finalize your approach to showing your products on Google Search Pages. CSS stands for comparison shopping service.
Managed Service
Many CSS offers a complete package for creating campaigns on your behalf and managing them. A new Google Ads account is created along with a new merchant center or CSS. Then your feed or product upload takes place. Some CSS does not offer access to these accounts and manage all aspects themselves. You are just an outsider watching the performance. You have to have an agreement in place. In case you are not happy you can terminate the account.
CSS usually create a feed using third-party tools or else you can offer them your own feed or product line. Google sets invoices for CSS clicks you will have to pay and pay CSS charges.
Self Service
You have to have access to the merchant center account you have or the CSS placed. In self-service, you will upload and manage your product feed as well as manage your shopping campaigns from your own Google Ads account.
As long as the Merchant Center associated with your Google Ads account is linked to a CSS, you are eligible for the incentive program. In self-service you can create multiple Merchant Center accounts, one per every CSS you work with. This way you can watch over the performance of each account. Since you can run multiple shopping accounts with each CSS.
Hybrid models
Each CSS differs. In the hybrid model CSS will provide the feed optimization service while you can manage the shopping campaigns. ..
In this setting, you might link your existing Merchant Center account to the CSS multi-client account, or create a new one. You might create a new Google Ads account or keep using your existing one, and so on. You can create different models but charging fees and invoicing systems may differ.
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