Billions of people shop on Google, and this is done on paid basis from Google Ads. But if you wish to add free sales to your shopping bucket Google Merchant Center offers the opportunity. Several products are displayed through this channel along with details and pricing you can click on the one you wish to buy and make a purchase. For sellers, this facility is free if they are members of the Google Merchant Center.
Let’s see how we can add products to this free shopping list and become active sellers without spending a penny. The first step is to log into your Google Merchant Account and complete all the formalities.
Adding Single Products
In Google Merchant Center you can add single products and multiple products. You have an additional product section that requires many columns to be filled. You can add free or paid shipping, delivery time, delivery address, etc.
One slot you have to fill will require some information.
GTIN this abbreviation stands for Global Trade Item Number. This number is internationally recognized.
UPC stands for Universal Product Code it is a universally recognized barcode. These are numerical or barcode alphanumerical digits.
EAN stands for European Article Number. It is a universally recognized 13-digit barcode number. It is now renamed GTIN.
JAN is a unique product identifier and is abbrev of Japan Article Number and is also called GTIN-13.
The next step is to add the product and mention all details. Your product is now visible on Google Merchant Center. Likewise, you can add many products one by one. The products become visible to viewers after they have been verified. Multiple Feed accounts should be named.
Add Multiple Products
In the case of product sheet one in XL where details are created column-wise. Tic on Language, Country, Shopping. Of this shopping is most important but tic on all three. Do not forget to add the website URL wherever required. Also add in free listings, and free local listings, should also be tried upon. The sheet option is for:
Google Sheets (Most Preferred)
Scheduled Fetch
Upload
Content API
Though Google Sheet is most preferred other options are also chosen as and when required.
The Sheet
For example:
ID – Desc – Item Group –Link Product Type –Google PRC-Image Link – Condition-Availability
The feed list should be uploaded on Google Drive and called from there. The changes can be made here in the product details in the drive folder hence using Google Sheets for multiple products should be preferred. Sign in using Google ID wherever required.
Upload
Content API
Though Google Sheet is most preferred other options are also chosen as and when required.
The Sheet
For example:
ID – Desc – Item Group –Link Product Type –Google PRC-Image Link – Condition-Availability
The feed list should be uploaded on Google Drive and called from there. The changes can be made here in the product details in the drive folder hence using Google Sheets for multiple products should be preferred. Sign in using Google ID wherever required.