Latest Google Algorithm Updates
Updating Google Updates is a regular happenings. Google wishes to optimize its information retrieval system. The search engine company wishes to put the best results forward to the visitors on the SERPs. The company must have updated its algorithms 5000 times in 2021. These changes are making an impact for the betterment of results on the SERPs or search engine result pages.
Here are some of the updates:
October 22 spam update
Although Google did not specify what the changes were but this was a spam update. It impacted sites in all languages. It was focused on links, content, and other types of intent.
Google Helpful Content Spam Update December 6, 2022
This update took more than two months and impacted all sites. New signals were added to its classifier. The helpful content aims to reward and rank when visitors show a sign of appreciation. It is an effort by search engine companies to put forward the most helpful content to searchers. The visitors should feel they had the most satisfying experience.
December 2022 Link Spam Update
This was to downgrade unnatural links it was a global update and was rolled out in December 2022, 14 th. This update rolled out from December 14 onwards.
December 2023 Product Review Update Feb 21
The rollout was completed on 7 March. According to Semrush and Rank Ranger, this review created more volatility in search results.
March 2023 Core Update 15 March
There was no guidance from the search engine company. Volatility was greater than in prior core updates. The rollout ended on March 28.
April 2023 Review Updates
Google changed the language of its update on product reviews to apply to all types of reviews. This update was widespread and created greater volatility than its prior updates.
Google is changing its algorithm it ran more than 80000 experiments and changes them 13 times per day.