About YouTube Video Advertisement
Advertisement on video streaming platforms is gaining momentum day by day. YouTube world’s number one video streaming platform with annual revenue from advertisement crossing over 28 billion USD in the year 2021 is leading. Very few platforms come close to YouTube as far as video advertisement is concerned, they lag far behind in popularity.
Technology-Driven Strategies for Brand Engagement and Conversion
Technology-driven publishing helps amateurs and professionals alike in organizing campaigns to attract or engage viewers towards their brands, products, or services to name a few. These campaigns are successful in goal conversion or compelling the visitor to take the desired action as well. For video advertisement, it is vital to create videos ranging from 6 seconds to 30 seconds on the brand, topic, or service that will call for attraction. Creativity plays a major role when you plan to advertise on video platforms. The quality of the video, script, and optimization elements like the title the description, and the content are crucial to gain success on the YouTube platform. Videos are designed based on a specific purpose and seasonality to gain maximum benefits for a successful marketing solution.
For amateurs and newcomers, it takes little to understand the methodology behind the various formats that could be employed to present video ads to the target audience. The various formats that YouTube employs carry strategic importance in terms of effectiveness, cost-benefit, and targeting the right persona.
After subscribing to the platform you become a member, and this is a prerequisite. You have to create a Google Account by signing in. This is followed by entering the Google Ads section and creating a campaign and a sub-campaign if required. While planning to advertise on YouTube owned by Google you need to select the Video section. Options that are available as campaign types are as follows:
- Search
- Display
- Video
- Shopping
- App
- Local
- Performance Max
- Smart
- Discovery
Please note, that Google has replaced local and smart ads with performance max as on July 2022. All these options are listed in case the company wishes to advertise using other types of campaigns. YouTube advertisement are visible on its streaming platform and some partner sites.
Aspects of Video Advertisement
- YouTube Ad Type Formats
- YouTube Campaign Types
- There are six ad types available for advertisers, they are as follows:
- Skippable In-Stream Ads (Remarketing) (12 seconds to 6 minutes)
- Non-Skippable In-Stream Ads (Awareness) (15 to 20 seconds)
- Bumper Ads (Mobile Specific for awareness and remarketing) (6 seconds)
- Video Discovery Ads (Remarketing)
- Outstream Ads
- Masthead Ads
Video Ads are ideal for targeting a broad-based persona, plus, you can choose the location on the platform where the ad will appear. Google ads comprise settings based on a scientific, well-researched basis so that the advertisers can target the right persona, using accurate demographic and locations. Google helps finalize these aspects before your ads begin to run. These vital settings assure that the advertiser is heading in the right direction for maximum gain. In short, the advertiser has immense control over how the ads will run and to what extent after the budget has been fixed.
The Campaign Types are:
- Video Action Campaigns
- True View Shopping
- True View for Reach & Bumper Campaigns
- Outstream Video Campaigns
- Video Ad Sequence
All campaigns differ in how they target and compel visitors to action or engage for awareness. Video Action campaigns compel visitors to take action like visiting a website or filling out a lead form. The bumper ads are short and less costly and are good for creating awareness drives along a brand or range of products. Thus, True View Shopping is ideal for showcasing a range of products.
Outstream Campaigns run on CPM bidding. The CPM cost is based on 1000 impressions. These ads play on Google partner sites. Video Ad sequences are compelling though they do not use the usual optimization technique. In this case, YouTube will serve a sequence of videos without any repeats.
There are some time-bound changes in ad and campaign types depending upon the data received by Google. These changes can be adapted by the webmasters of YouTube Advertisement Agency anywhere in the World. There is good news for those who are not in the position to create videos since Google is in the process of launching a video builder app sooner or later.