In PPC the advertiser pays each time the potential customer clicks on the Ad. This is an online form of marketing and is most popular on Google but it is popular on Instagram as well as Facebook. In Google PPC keywords appear on top of the search engine result pages or SERPs but Google experiments and places the ads elsewhere as well. Facebook and Instagram display ads on their websites while Google Ads are mostly text and image-based. Google also presents display ads for advertisers.
Components of Online Marketing SEM
SEM stands for search engine marketing. To create a holistic online marketing strategy SEM combines SEO and PPC. The effort is to drive traffic through SEO and PPC using social media and SERPs. The most popular form of marketing is PPC but advertisement on Social Media and PPC can be paid. Free online marketing is called organic marketing while its paid version is called paid search or marketing. SEM is a data-driven approach that targets all channels and touchpoints.
All social media now offer advertisement options and most of them are paid:
YouTube
Tik Tok
These media channels can be used in isolation or they can be used in conjunction with PPC. Even organic ad campaigns can be run in conjunction with paid Ads. It is said that in the case of the latter, the impact is three times greater.
Types of SEM
There are seven types of SEM Ads
Organic
Paid
Local
Voice
Image
Shop
Search
There are eight types of PPC Ads
SEO
PPC
Display
Search
Amazon
Remarketing
Shopping
Video
Social
Gmail
There can be various combinations between PPC, SEO, and SEM
It could be
PPC vs SEO
PPC+SEO
One needs both unpaid and paid strategies for online marketing. SEM is half SEO and half PPC all combinations can be tried between paid and unpaid strategies. Only pure organic strategy stands out. Organic strategy is most used as a content marketing strategy which is creating content and distributing it on various social media platforms and Internet publishing sites.