PPC is an abbreviation of pay-per-click. It is a system of advertisement made popular by Google. These are text or image-based ads floated on search engine result pages, social media sites, and Internet publishing sites.
Online Advertisement
Advertisers bid on keywords most likely to be clicked upon by visitors or buyers. The system of bidding is simple, but it takes some time for new advertisers to understand. The art of bidding on keywords is complex and requires experience. Hence PPC is executed by professional SEM experts from a digital marketing company.
The keywords chosen are those which are most likely to be searched by prospective buyers or subscribers. Keywords are topic based and experience teaches what terms to be used and how many bids have to be placed on them.
The best well-chosen ads appear on top but there is an additional factor and that is quality and relevance. The latter two may outrace a much higher bid hence advertisers must create Ads that are quality and relevance based.
The campaigns are based on many factors and then relevant ads are created. These ads then surface on the SERPs. The factors include demographics, age, interests, location, gender, etc. Every time a visitor clicks on an ad the advertiser is then charged a fee. This model works very well for Google and many other companies.
Advertisers usually take assistance from keyword tools which help in discovering the most prospective keywords and dates regarding popularity. The tools are thus data-driven and also inform the advertiser about the relevance and popularity. Most of the tools are paid but those going in for Google ads get a free keyword planner which is supposed to be the best. Google Trends is another good tool.
Keyword Tools
Some of the keyword tools are:
- Wordstream
- Ahref
- Semrush
- Mofu
- Moz
- Kwfinder
- SEcockpit
Though these tools offer a window to prospective keywords the expanded list is available only to paid subscribers.
Keyword discovery is the work of webmasters or SEOs and practice makes them perfect. Hence when going in for an advertisement online one should hire a good marketing agency that dwells in the digital world.