Guide to Google Ads Paid Advertisement & Search Ads

Well known as pay-per-click Googles are present on search engine result pages and are searched by 8.5 billion times. If you land on a Google Post you will see Google Ads or PPC. PPC stands for pay-per-click and when you click on the ad the advertiser pays. Google employs many strategies for advertisement on SERPs.

Types of Google Ads

• Smart
• Search 
• Display
• Video
• Shopping
• Performance Max
• App
• Discovery
• Local Services Ads
• Local

Campaign Types

• Search Ads
• Dynamic
• Call Only
• Responsive
• Display Ads
• Responsive Single Ads
• Video Ads
• Skippable in-stream
• Non-skippable in-stream
• In-feed
• Bumper
• Outstream
• Masthead
• Shopping Ads
• Product Shopping
• Local inventory
• Performance Ads Max
• App Ads
• Download
• Engagement
• Discovery Ads
• Smart Ads
• Search
• Display
• Local Service Ads
• Google Guarantee
• Google Screened
• Search Ads

This is a bidding strategy you bid on relevant keywords. The efforts are on the product, services, and information people are searching for and then your bid will show up. When potential buyers click on the ad the advertiser pays as per the big. This is also known as an auction.  Businesses leverage this type of Ad for commercial intent searches to drive leads and purchases. 

Responsive Search Ads

This head can have 15 headlines and four descriptions

Call Ads.

There are clickable phone numbers in the description meant to call advertisers for purchases or information.

Dynamic Search Ads

As the name suggests they are dynamic. Google creates these ads from your website content, a short description, and a blurb. Though they look like usual search ads they are built from nicely built websites that follow all the search engine guidelines.

Pros

Search ads are easy to set up. Relevance is the key to user-preferred search terms. This leads to high-intent traffic. This means high intent-based traffic. The average ROI for search ads is 200%.

Cons

The competition is very high due to the high profusion of traffic. Text ads are low in branding and creativity. Keyword volume is low and competition is high this could lead to low traffic or at the cost of high bidding.