Google Ads is the most popular ad platform on the world wide web. Among the formats PPC or pay-per-click is the most popular that shows up on the top of the SERP or search engine result pages. It is a text and image-based Ad with keyword-based headlines and descriptions.
A PPC ad can contain fifteen headlines and four descriptions that accord tremendous flexibility to attract and engage potential clients. Most of the searchers are businessmen, information seekers, and those looking for varied information. With 8.5 billion searches a large number of people click on the ads.
Google Ad format is associated with many terms. Some of them are mentioned below.
Ad Extensions
AdRank
Bidding
Campaign Type
Click-Through Rate
Conversion Rate
Display Network
Impression
Keywords
PPC
Quality Score
These terms are mentioned below and are useful to advertisers.
Ad Extension: These extensions are in addition to your ads at no extra cost. They are calling, app, location, site link, and offer. With this extension, you can push extra information and invite greater engagement.
Ad Rank is a quality score based on relevance and satisfied the searcher’s intent. Ad Rank makes the ad most useful to searchers making Google the number one platform. This quality score determines your bid placement and outdoes those lacking in quality score.
Bidding: Bids are the price you place on the add a price you pay when someone clicks on the ad. Advertisers pay the maximum bid amount to rank at the top.
CPC, or cost-per-click, is the amount you pay for each click on your ad.
CPM, or cost per mile, is the amount you pay for one thousand ad impressions; that is when your ad is shown to a thousand people.
CPE, or cost per engagement, is the amount you pay when someone takes a predetermined action with your ad.
Campaign Type
Before you begin an ad campaign you will choose the type.
- Search Ads
- Display Ads
- Video Ads
- Shopping Ads
- Smart Campaigns
- Performance max
CTR stands for Click Through Rate and depends upon the number of impressions a click gets.
Conversion Rates
Conversion rate means higher conversion after CTR. This means a seamless user experience and a good Ad Rank.
Display Network
Google Ads are displayed in GDN or Google Display Network. These are networks of websites that accord space for displaying Google ads. These are displayed beside relevant content and are text-based or image
Impression
The impression is every time an Ad shows up on the SERP. The insight informs searchers how many people are looking at your Ad per day. This is a good way to discover CTR and how successful. You can find how many people are clicking per thousand impressions.
Keywords
Keywords are search terms that people use to find information on the browser. The query is returned with an answer in the form of a website or blog. Keywords are main words that play a major role in information retrieval systems.
PPC
Though popular with Google Ads Pay Per Click is a system of advertisement used on many platforms. PPC stands for pay-per-click. The advertiser pays when a potential customer clicks on the ad.
Quality Score
There are many factors involved in labeling a quality score:
- Quality of landing page
- CTR or Click Through Rate
- Relevance of Keywords
The advertisement works when three players are involved. The searcher, advertiser, and Google Ad Platform. Almost 8.5 billion searches are made every day on Google and businesses seek to promote and find leads through PPC.