How to Create Google Search Campaign
The campaign is designed to send Ad Manager. An account is created followed by creating a campaign under which ads are created. the right message at the right time through Google Ads to the target audience. The campaign is created using Google’s
The purpose is:
Align the goals of the business with campaign benefits.
Use Google Search Engine Solutions to create awareness, create affinity, consideration, and reach the goal. For this use variety of Ad formats to reach and engage users.
Use Google Smart Bidding Strategies to save time through automation.
Main factors that determine the quality of an Ad.
Expected click-through rate
Landing Page Experience
Ad Relevance
Thus keeping these factors in mind an Advertiser can perform much better and make his campaign a winning attribute.
Quality Score
The position of the PPC Ad is determined by its quality score. Thus to improve your Ad Rank it is required to upgrade all Ad Rank Values as mentioned Google Ad Auction System
The ads have to show up to reach prospective clients. Thus, Google Ad Auction is the answer. Google Ads uses an auction system for ranking Ads that appear on Search Engine Result Pages of SERPs. The order and cost of clicks on how the Ad appear is based on Ad Clicks.
Ad Rank System
Prospective clients need to visit Ads that are relevant, and related to what they are searching for, be they products and services that are exactly suited to what they need. Google wishes to deliver a good user experience and value to advertisers.
Second Price Auction
Even if the ad price is high Google bases the position based on Ad Rank. Hence if the ad price is 4 cents the winner will be charged 41 cents. This makes the whole system viable and economical to the advertiser.
Google calculates Ad Rank for every position. Google determines Ad position based on Ad Rank System we discussed above. This is why Google PPC System is the most popular.
When you set a bid you are actually telling Google the maximum amount you are bidding for an Ad. But under the Ad Rank System, you may end up paying less than your bidding. There are minimum quality standards for an Ad to show on SERPs. Context matters in this system and Google looks for suitable search terms in the text.
When you create an Ad you have the option to add extra information like location, phone number, or links to specific landing pages. These extensions will influence the way an ad performs and its position. Quality score is assigned to each Ad that is the best in the Ad Rank System.
There are three above.
Quality Score is an estimate of the quality of your ads, keywords, and landing pages. Better-performing ads can lead to lower prices and better ad positions. Quality Score is composed of expected clickthrough rate, ad relevance, and landing page experience. You can find your quality score in the status columns of Google Ads Interface.
Quality Score is an indication of healthy landing pages and Ads along with the usage of the right keywords. Always diagnose keyword quality that is better optimized. Improve Ad Rank factors when your quality score is not working well. Work on each factor individually.