Most social media sites have made advertisement management simple and easy to execute. This is imperative since social media sites earn their keep from revenue generated by online advertisement on their feed and sites in their network.
Facebook has also made its marketing solutions simplified for the average users, and published courses or tutorials for webmasters to learn. These tutorials or courses are meant for webmasters to hone their skills to a level where Ad execution becomes cost-effective, and enhance their performance marketing.
Before you begin with the Ad Manager there are some fundamentals that you should be acclimatized with.
Who is Your Target Audience?
You must determine the audience you are targeting. This is the first fundamental, and hence look back at your product or services and decide whose pain point are they going to solve. The target audience is based on demographics, interests, and behavior. These characterizations of a target audience are narrow and have to be expanded.
But remember, the target audience group will have great commonality, hence whether it is a teen, young lady, old man, a sports-loving person, or a professional, the commonality would be the pain point that they wish to solve. Even though their demographics differ, all for example are fond of bicycles and wish to purchase the latest model. Hence they are grouped by this similarity or interest. They are in this case grouped due to interest. They all are fond of bicycles. If you are a bicycle dealer this example described here will be the one you will send marketing messages.
People who read about cycles, visit bicycle stores, and have commented on your article on the bicycle are most likely to buy one. In this case, the target audience is grouped by behavior. On the other hand, teens studying in school or factory workers In Asia are more likely to buy one hence they are grouped by demographics.
Thus, it makes sense to target your primary target audience intensely. Those showing interest without any inclination to buy the product could be placed in the second grouping who may at some point future be likely to buy but not at the present.