In simple words, eCommerce is business online. eCommerce also enables merchants to carry out commercial transactions of buying and selling online using Internet services. Besides traditional business transactions online shops and stores are becoming very popular. These stores or online shops are into B2B and B2C businesses. However, unlike traditional marketing all commercial transactions that are conducted electronically fall under this category.
eCommerce has facilitated small businesses besides the giant shopping sites like Amazon, Shopify, and eBay. Its emergence has created a level playing field. Small businesses and niche sites can sell shoulder-to-shoulder against the giants using digital marketing techniques which allows them
These are content management platforms or CMSs that are used extensively for sales and purchases. There are three types of e-commerce business to business, business to consumer, and consumer to consumer.
Business to Business or B2B
B2B is usually trading online between one business to another. This is done in large quantities or you can call it bulk selling.
Business to Consumer
In this contemporary era, most of the e-commerce is B2C, businesses create online stores and put their products online as they would do in a brick-and-mortar store. Buyers can see three-dimensional images of products for sale besides the mentioned specifications. There is support from previous customer reviews which further help consumers as assurance of product quality and user trials.
Consumer to Consumer
In C2C you can sell back, you can do this on websites like eBay. The company also facilitates B2C transactions.
With electronic payment system buying and selling has become a piece of cake. These are safe and secure platforms incorporated in almost all e-commerce websites. These electronic systems along with real-life-like displays have given a big boost to online business. Online websites also have a policy of quick returns or buy back policy if the product is not to your liking.
Consumers nowadays do not like to drive through the rush to a store to buy things. They would rather sit on their sofa and buy and sell with laptops on their laps. What’s more, sellers often give big discounts along with free delivery. Even the delivery mechanism is safe and secure and delivery is usually on time.
The benefits of eCommerce are vast and unlike traditional shops and stores, a vast array of products can be shown and sold online. In this online business, there is no limit, and giants like eBay, Amazon, and Shopify have unlimited products to sell.