Old mindset changes are hard. Business owners, CEO, and executives generally do not consider digital campaigns as long as their business is going well. They do not realize the need for dual presence as urgency is not felt. Many digital marketing agencies and freelance service providers are thus turned back with a shrug. Some do not even know what online marketing or SEO is but that is not a big problem to make them understand if they pay enough attention. In developed countries, this problem exists as well but neglect of online presence is very limited.
“We do not need to go digital, we are doing well.” “Shooo”
Not only businesses even doctors, and other professionals turn a blind eye to online campaigns. The rush at their office or clinics discourages them from going online. This is okay as long as things are going fine down the line, and a lot of revenue is being generated. But, little do they realize that competition is creeping in.
Old is not Always Gold
Established professionals and doctors to name a few, are silently facing competition from new entrants with the latest qualifications and command over technique and greater vigor and agility. These virtues help them to quickly cover the gaps and start challenging the established ones. This applies to established businesses, and this phenomenon is nothing rare, it is a norm. But when things are going well the threat of someone outdoing you is a far-fetched fantasy.
Sooner than later it is going to happen, and those who neglect the new paradigm raging online will be left in the lurch. For traditional businesses and professionals with an old mindset, it is hard to fathom the need for being an active part of a new online business paradigm.
Advantages of Online Presence
There are two worlds now that matter in your life, in your profession, and your business. The brick and mortar world and the virtual world. Both matter and the virtual presence are as important as the presence on the ground. If you are established or active in both the competition is much better faced and the future is strong and bright.
Both existences, virtual and real are hard to achieve. Most businesses and professionals have spent considerable time promoting themselves to see the light of day. In comparison, virtual success is less time taking and less capital-intensive. There is very little establishment cost, and that is in the website or blog, its maintenance, and service. Compare it with your office expenses and advertisement cost. Calculate the price you pay for hiring a professional digital marketing agency in your town. Your pocket will certainly not hurt if you go digital.
I am advocating for businesses and professionals to go for a strong online reputation and virtual presence on search and social media. I am not advocating for the reduction or closure of brick-and-mortar offices or clinics. I am just stating the importance of a digital presence that keeps the World going.
