Google Ads Campaign: How to?
This paid advertisement mechanism is ideal for businesses to grow especially that are not growing organically. Though a search engine optimization program is essential to heighten online presence participation in the Google paid advertisement program adds to the performance.
Very little is required to participate in Google Ads, and there is no minimum spend. Campaigners can begin with a small budget to test its efficacy for their products and services. Those not capable to handle manual bidding strategies can choose a Dynamic Ad option for complete automation. In the dynamic option, the content is created from the advertiser’s website, and this format is most suitable for large websites with several product lines.
Other available Ad formats are:
1. Text ads
2. Image ads
3. Video ads
4. Responsive ads
5. Product Shopping ads
6. Showcase Shopping ads
7. Call-only ads
8. App promotion ads
For beginners, text and image formats are more suitable. The format allows the creation of 3 titles of up to 30 characters each and two sets of descriptions that are limited to 90 characters. Thus, enough space is provided for alternative advertisements and to focus on the most suitable combination.
Image formats includes graphics pertaining to various sizes, and are shown on GDN or Google’s Display Network which comprises more than 2 billion websites and mobile apps.
Video Ads appear at the beginning or in the middle and often in the end. They are restricted to a maximum of 20 seconds.
Image and text responsive formats are responsive as the name suggests and appear on GDN Network. In this format, you are allowed multiple headlines, descriptions, images, and logos. This allows Google to create a matching combination. Being responsive they can automatically resize and fit into the user’s mobile or desktop screen.
The product shopping Ads appear in the shopping section of Google SERP on the browser. The shopping format publicizes at three places namely shopping, Google search, and Image search. In the case of showcasing this format, a large number of products appear simultaneously. They appear in shopping, search, and in other locations.
Call Only ads are unique and the phone number string is immediately activated as soon as a person clicks on the link. Call Only type appears on Google search on devices geared to making a call.
App promotion Ads after download get associated with apps or app store via a link. This is a good way to promote apps that have yet to experience publicity.
The ads are chosen after taking into account many factors. For newcomers, fully automated campaigns are best suited. The advertiser sets the budget, describes the product or service, and chooses keywords. The distribution is then carried out by Google and the ad is visible across a wide spectrum of the company’s properties and on its partner platforms. These advertisements use AI technology and are three times more impactful than the traditional ones. They are said to have a greater focus on the target audience.
How to start a Google Ad Campaign?
Getting into the online publicity world is easy. One has to sign in to the Google Ads account and then set a new campaign and group ads as per relevancy. Set an objective from several choices available. Next, select the format. Choose the way you like to reach your goal and give a name to the campaign. Set the budget and choose the end goal like conversions, clicks, or impressions. The ads appear as per the format you have chosen but you can limit the platforms. Set demographics, segments, location, etc. This will be easy but you should take care so that you focus on the target audience. Next enter keywords that you have chosen from the Google keyword planner.
The platform will guide in creating titles, descriptions, displays, and the pathway link and the extensions if required. Enter the billing information to make the campaign run.
It is better to let the online Ad Agencies run Google advertisement campaigns. Being experienced and expert, they are bound to make your publicity venture online a huge success.
