Also called Internet Marketing, electronic platforms have become prime business tools. The buck just does not stop here, besides business, it caters to a vast majority of spheres like entertainment, social networking, and matters concerned with research and development. Only a few are mentioned here as the list is endless. All these spheres are emerging as meeting points for campaigners, and the target audience. The www has emerged as a space where marketers or advertisers target potential customers and this is digital marketing. The top advantage of this form of marketing is that businesses with small budgets can enter the fray. Small business holders too can now match up with big businesses. It is equal opportunity for all.
Business Opportunity & Propaganda
For business, it is to buy and sell or promote brands in digital networks that are saturated with electronic devices like mobile, videos, desktops, tablets, and phones. Service providers also campaign for potential clients. For example, Internet marketing agencies do promote themselves while providing the same service to clients. More and more devices are emerging offering the advertising world limitless opportunities. These devices are conduits or support systems for various platforms.
The world wide web has expanded like an alternative planet to Earth in the endless universe. This information highway will always keep transforming and expanding and there will be no end. The emergence of AI and its subsets are the best example of ballooning models that like a space ship appears from nowhere and then vanish. But in www, most new technologies emerge and remain stable evicting the ones that have failed. While the driver is digital marketing the passengers are the web visitors or active users as social media terms it.
It is this online highway where potential customers are discovered. They are like space travelers, and companies and service providers scramble to meet the customer on the route with the right message and at the right time and plan. Misses do not work well on the world wide web the target audience should always be in focus. Thus, marketing campaigns have to be planned accurately creating a strategic funnel that ends at goal conversion.
Digital Marketing & Advertisement
This form of marketing comprises advertisement using text, content, graphics, videos, and images. This content when associated with these creations works very well in social media marketing. Google usually promotes text and image Ads called PPC or Pay Per Click. It also uses display Ads with graphics, text, banners, videos, and audio. Google Ads are paid ads but social media sites also have an advertisement mechanism.
Most companies prefer the organic route since it is less costly and equally effective. In organic or free propaganda content is pushed through the social media feeds. Campaigners need to work out a funnel for their content to create awareness, affinity, or brand loyalty and eventually goal conversion.
Blogging is the most potent form of marketing although it is not included as a digital marketing subset it is a part. It is the most potent form of medium to create authority or repute and promote products and services.
In Internet marketing using web analytics accords detailed that help analyze customer behavior and change your strategy if things are not going well. The end result of a successful campaign is excellent customer engagement on the road to goal conversion.
