Online marketing is assiduous and at times stressful, be it an organic approach or paid advertisement campaign. Content propagation plays a major role in organic campaigns. It requires constant creation keeping in tandem with yardsticks that define impactful efforts for link building or attracting potential candidates for sale purchase and whatnot. This strategy has proven excellent for marketing solutions, especially for those agencies with a small team of writers. There is no shortage of writeups on the Internet one needs the acumen to choose the topically well-suited articles and blog posts.
Content is King
This has become a cliche, but visitors on the Net relate only to content, be it audio, visual, articles, blog posts, imagery, videos, and graphic designs what you can hear or see impacts the most. The world is a living space that resonates with our sensory apparatus for survival and recreation. Humans are always in quest for entertainment and knowledge, and there can be no better place than the World Wide Web for impactful search.
Impactful Marketing Using Content Curation
The need for unique impactful content is ubiquitous for marketers aiming to fulfill their objectives through successful goal conversions. Marketing is proselytization, and there should be a constant effort to convert.
Not all marketers are good writers, and not all writers are good marketers, but then articles and blog posts are essential for marketing so where is the middle ground? The middle ground is curated content. When there is a shortage of writers in a team posts can be curated. Take the example of curators in a museum, they are always in quest of ancient articles or remains that are esoteric and exotic and will attract more and more visitors. The same applies to able marketers. They have the following options to assimilate content for their marketing campaigns.
- 10 X Content
- Content Curation
- Content Ideas
While the first and the third needs working around and are literarily the same as creating fresh writeups, on the other hand, curation saves time and is as impactful. You need not be a writer for curation, but a deep understanding of the topic is essential. Thus you can curate content published by other writers and use them for marketing efforts by giving the due credit or a link back.
- Benefits of Content Curation
- Add value for your target audience.
- Serves as Resonating Voice to the Audience
- Guides & Literature on Platter no Need to Search
Promote Authors Create Trust
- Publish Backlinks
- Brand Promotion
Your target audience is constantly seeking content that solves their problems. But this is an arduous task and requires extensive search. If you know what to serve the audience you can do so not only by creating your own but by posting what others have written. The target audience would love being served on a platter and sooner or later they would regard you as an authority and begin to trust you. From here on they will listen to you and convert the way they want. Customers are tired of being pointed out the value and appeal of a brand again and again, but when they find a good writeup associated with the brand boredom gives in to the excitement, and prospects for brand promotion and conversion brighten.
Content Creation Sites
Many websites offer an opportunity to curate publications by others. Scoop.it is one such place, others are:
- Medium
- Tripoto
- Elink.io
- Twitter Lists
- Feedly
- Sniply
- Quuu
- UpContent
- Curata
You can curate from just anywhere provided you do give credit to the original creator or provide a link back. I use newspaper stories and writeups from other authors to elaborate on information but always give due credit or a link back in my blogs. Those in marketing often use curated content for ideas especially for visual contenting sometimes they provide a link back this is okay but remember you cannot copy what others write and publish as your own this is a copyright violation or plagiarism.
Market Size Content Curation
Growing at the rate of 17.5% CAGR the curation market value is expected to reach a volume of 2427.0 USD. Among the greatest need for curation is for digital marketing campaigns that are increasing by leaps and bounds every year. The growth in digital marketing markets is at CAGR 17.6 and the market size is expected to be 807 billion by the year 2026.