Even if you create great content people do not know it exists. The key to making content effective is its proper distribution. Without the distribution on the right platforms, visitors are not exposed to it, and it goes down in the dump. All your hard work in creating effective content is lost in an effortless drive.
Thus, content marketing is integral to your strategy to push brands, products, and services. Distribution is the most effective part of a marketing drive.
The process of content distribution is sharing, publishing, and promoting content on social media platforms. Even though Google processes 8.5 billion searches on SERPS and Social Media every day your content may be left out such as the volume of publications on social media and the Internet.
Imagine the scale, 60% of writers create one piece of content every day, and there are billions of writers on Earth. Almost 4.5 million blog posts are published daily. Thus, without effective distribution content marketing will not be sustainable for everyone.
The most effective platforms are social media, other websites, newspapers, and whatnot.
Content Distribution Channels
Websites
Blogs
eBooks
Videos
Case studies
Podcasts
Webinars
Infographics
Inernet Publishing Sites
These channels are potentially effective for the distribution of all forms of content. There are three types of content distribution channels, these are:
Owned
These are your own or the company’s properties
Websites
Blogs
Social Media Profiles
Apps
Newsletters
Emails
Earned Content Distribution
This is when third parties promote or share your content. These could be customers, journalists, bloggers, and anyone who promotes your content for free — hence the name “shared.”
The shared channels are public relations, social signals, forums, comments, guest articles, Reddit and Quora, and product reviews. The postings on these sites are free, the content is owned by these third parties and therefore falls under earned channels.
Paid Ads on Social Sites
These include PPC, sponsored, or influencer content. These sources share your commercial messages and ad campaigns on Pinterest, Twitter, Facebook, LinkedIn, and Instagram while targeting the target audience on those platforms.
For content distribution, top-rated marketing companies can use all of them. It all depends upon the content strategy as shaped by the company strategists.
