Creative assets help you reach the right audience. Use the power of Google’s audience signals to get your ads hitting the right screens, at the right time. Connect with consumers based on their interests and habits.
Personalize the message
About 45% of consumers do not spend time with branded content if it’s not of use to them or if they are not interested. Use the search engine’s capabilities to tell more relevant stories, at scale. Reach specific groups of consumers. Connect with their habits, likes, and dislikes, and learn what’s relevant to them now.
For example:
Life Events
It looks at user behavior on YouTube, Google Search, and Google Maps to identify specific actions by someone going through a major life event. For example student about to graduate, someone getting married. An old couple changing house after retirement is a life event.
Consumer Patterns
Google studies consumption habits. Where people shop, where people eat, or which salon they often visit.
In Market Audience
Consumers actively searching for a salon or a dentist for example. People intending to buy expresses their intent. This is useful for advertisers who are looking to drive consideration and create awareness about their products and services. InMarket, the audience is also referred to as the interest category market. Inmarket, audiences are ripe for making a purchase and hence they should be targeted.
Custom Affinity
Deliver a niche message to this vast audience. The affinity segment relates to the target audience that is passionate about products and services and aligns with the advertisers’ interest.
