Content Marketing is a subset of digital marketing that involves content creation, and its distribution to drive better results. Content distribution is important for digital marketing as it spreads content on various social media and social bookmarking sites. The content is also published on blogs and article sites. The usage of multiple channels is a must for effective distribution for wide readership and nurturing the readers or the target audience.
Content marketing is a strategy that aims at creating awareness, and affinity and then leads to goal conversion. The activity is focused on the target audience who is most likely to convert and fulfill the goal. Hence impactful content creation and its distribution is a must. There are many tools that help in distribution. Some of the tools are free while some are paid.
Buffer
Buffer is free with limited features but its paid version accords access to greater features. It is designed for content planning and scheduling for on various platforms like Twitter, LinkedIn, Facebook, Instagram, and Pinterest. The paid version of this social media tool is affordable if you wish to use additional features. Buffer makes it easier to collaborate with your content marketing team. It allows the facility to monitor content on one dashboard. The tool does not offer access to many channels and no SEO tools are there.
Semrush
Semrush is most popular among SEO Professionals. It is the most used tool for keyword research and paid version accords access to an expanded keyword list. It is also used for competitor analysis, research, and keyword gap analysis. You can discover low-competition and high-search volume keywords. It is also used as a content editor and for analytical insights.
The tool is most preferred by SEO professionals as it provides loads of insights and useful data. It aids in external link-building and content creation. The only drawback is that it is a paid tool but offers a 14-day trial for you to get acclimatize to its features.
Surfer SEO
Ideal for SERP analysis it looks into the websites at the top of the search engine result pages. This helps you gauge the keyword presence of the competitors and choose keywords. It helps you decide whether you would wish to rank on that keyword or if that keyword is relevant for your business. It is ideally suited for content creation that will be competitive. It is automotive and provides content density and keyword recommendations.
Surprisingly there is no keyword research tool and the cost is high. There are no scheduling features.
Ubersuggest
It helps in the formation of ideas concepts and keyword suggestions. It is one of the best for keyword research as it expands the seed keyword. It uses Google Ads Keyword Planner and Google Suggest for this purpose.
It is a very useful tool and not hard to work with as a social media planning tool but lacks video content marketing features.
There are more tools that help in content marketing not mentioned here. You need to research the web to discover more tools. This subset exposes your content directly to the target audience and helps search engines discover it.