Content is the mainstay of the World Wide Web, it should be well-written and formatted. While writing content and SEO elements should be in place for better ranking and visibility. The write-up should follow the acronym E.A.Ts as per Google’s suggestion. E.A.T. stands for Expertise, Authoritativeness, and Trustworthiness.
Top-quality content is engaging, relevant, and helpful to the audience. These virtues are a must for attracting visitors to the SERP and are instrumental in conversions. To create top-quality content you should have the necessary expertise, experience, and an in-depth understanding of products and the industry.
High-quality write-ups should solve customer pain points, and remember each write-up should emerge depending upon the type of products, service, and industry. You should be aware of your target audience’s preferences, especially the platform they prefer LinkedIn, Facebook, Twitter, and so on. Through expert creations, you can create a funnel that creates awareness and affinity and eventually goal conversion.
Thus, it is imperative to have a deep understanding of the buyer personae or customer profile before you create content. Whom you are writing for? And why you are writing? Your purposeful approach will motivate the visitors and be helpful to them. You should be fulfilling the search intent of the visitors through your write-ups. When you understand the target audience well it will lead to satisfying their search intent.
When discussing content we think of blogs and articles for SEO. However, content takes many forms:
- Blog posts
- Videos
- Social media posts
- Podcasts
- Ebooks
- Interactive tools
- Templates
- Articles
When considering the value of good content it helps you in many ways. If your website or blog is related to services and products and contains good writeups then it benefits in the following way.
- Improves ranking of websites and blogs.
- Promotes your brand or reputation.
- Reduces bounce rate.
- Engages Users.
- Increases conversions.
- Fetch high-quality leads.
Behind all quality and in-depth content goes a lot of effort as it requires researching many quarters. You should discuss with your buyer personae, those in customer service and sales what exactly they want using a barrage of questions. This is like extending a long arm and requires a lot of resources but it helps.