Repurposing your old content is like breathing new life into it. Old content is lifeless and lying practically in the archive so breathing new life into is invaluable. Repurposing does not mean copying and posting it on different social media platforms or Internet publishing sites. Creating content is not easy it takes a lot of hard work and time. Hence when you run out of ideas you should make use of your old writeups and add something new to them to bring it back to life.
Creating new content is not easy a writer undergoing writer’s block finds it difficult to create new content. You cannot churn out new content all the time, especially on the same topic. Hence repurposing will take some weight off your shoulders. It may look as if you are cheating the system but this is not the case since you are reworking your high-quality existing content. Old Content repurposing is also called content recycling since the existing content is being used. It is usually presented in a new format and published new platform.
Thus, repurposing the content is adding a new element to it. You can begin by adding more information to it that is contemporary. You can also add information that you could have put earlier. You can turn it into long-form content or vice versa. You can add videos or images besides adding infographics that are relevant.
Repurposing old content can also boost your SEO efforts when you distribute content across different channels. This also scales in terms of additional among and audience reach. All this ends up creating an authority both among the search engines and the readers.
In the case of a blog, the bloggers have a significant amount of high-quality blog posts. Other formats you can create are:
Create a YouTube Video
Create a Slide Share
Create an infographic
Create an ebook
Add thought leadership quotes
Create a podcast
Hence there are various ways to repurpose text-heavy blog posts and give them a new life. This will also come in handy during the period when you are suffering from writer’s block.