Ranking higher is the goal of every site owner and webmaster. The content creation should be relevant and engaging such the repeat visit takes place and the content is shared. Thus optimizing your page for SEO is important. The page should have the following attributes.
SEO-friendly content structure and proper formatting can enhance readability UX, trust, and authority. It can also clarify the search intent. Remember all content should be unique and and not a copy of another website. If you do so search engines will penalize your pages. Use relevant keywords and semantics naturally in the content.
How to apply
Use clear and catchy headlines or titles. They are visible over the SERP and can attract visitors when they encounter your website among the ten blue links. The title should communicate and capture the attention of the visitors and match the target audience’s intent. For this right keywords should be used in the headlines.
You should also properly format different levels of heading to neatly partition the content. Among these H1 tag is the most important but it should not be a copy of the title and yet contain important keywords. Other tags to be used are h2, and h3 to divide the content neatly. Use h2 as large content headings and h3 and h4 in sub-sections. Break up your headings with subheadings and paragraphs.
Write a description that should hook the reader. It should have a brief about the page and contact details. All titles and descriptions should be unique on the website pages.
Optimize your images, graphics, and videos such that they match the topic and do not hamper the download speed of the website. Use high-quality media and compress and resize them. Add alt text that truly defines the embedded attributes.
Also, use internal linking with proper anchor text rationally as per the importance of the page. Internal linking is important and creates a hierarchy of the page that leads to a sound website architecture easy to navigate and informs the visitors of the content of the pages. This will go a long way in enhancing engagement and decreasing the bounce rate.
At the end use CTA or call to action that encourages readers to take action. Webmasters working in a digital marketing company should pay special attention to these factors. This is bound to lead to a great success.