Content should always be written for people, and not for search engines. Google’s regular updates have been removing content written for search engines from their database. This is going on for some time and the new update is going to be the final nail in the coffin. This is what Google’s Helpful content stands for. The search company has designed its latest update to ensure that write-ups are original and helpful to people and not meant for search traffic. The search company is rightly devaluating content written primarily for SEO purposes.
In the past product review updates were aimed at only specific product pages this helpful content is sitewide. Thus, one page can impact all pages. Thus, removing unhelpful content could help the rankings of all your pages. Your content should be better than what is discovered elsewhere. Thus, the algorithm update has introduced a whole new ranking signal and webmasters should pay heed to it. The new signal accords a negative scope to sites that publish high-volume and low-value content that is deemed to otherwise not be of any use to the searchers on the search engine result pages.
When the changes to its algorithms came about there was no time for webmasters and content writers to update their content. These changes impacted those pages that had low-volume content and were impregnated with a large percentage of keywords meant to fool the search engines.
Businesses belonging to all segments and all industries began to cleanse all oversaturated keyword-ridden pages. The panic among webmasters and writers could be understood. Thus, every website and even blog should be cleansed of content written for SEO. The flip side is that all content should be written for humans first.
Could The Update Impact Your Business?
If you are owning a website or your client is owning a website that is clean and fast if it is written for SEO and written such that it becomes useful for humans. Remove all unhelpful content urgently. Yes, the solution is to simply remove it from your website. This will increase your website and blog’s search value and its ranking will improve in the search engine result pages. If you rank along top competitors your click-through ors rate will increase.