What is PPC? PPC is an advertisement model popularized by Google Ads, Amazon, and Microsoft, and it stands for Pay Per Click. In this model, the advertiser pays when someone clicks on the Ad. The charge is based on bids on the keyword phrase that is related to the advertiser’s target audience. This model is […]
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The business paradigm is constantly changing as new platforms emerge, and the approach to content distribution changes as well. Digital Marketing is content distribution as the main instrument of impact. Content is created in a wide variety of formats although written content is the most popular, videos, infographics, images, and graphics are also used to
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Facebook ads now also appear on Instagram due to integration on Meta Business Suite owned by the Facebook company. This expands ad distribution on platforms that are leading the social media ecosystem. FB has a monthly user base of 2.90 billion plus, while Instagram has a base of over 1 billion active users base the
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Google Owned YouTube provides an inexhaustible list of analytics and tools and has become an integrated platform comprising Google-owned properties. But implementing ad campaigns on Google YouTube requires an in-depth understanding of Ad formats, video solutions, and bidding methodologies. This has become imperative to achieve your YouTube video marketing objectives. The platform’s Ad format comprises
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