SEO. Three letters have caused sleepless nights for marketers, writers, and business owners alike. It’s no secret that SEO, or Search Engine Optimisation, is a bit like a game where the rules are constantly changing, and just when you think you’ve cracked it, the algorithm changes! But what if I told you that the future […]
The Future of SEO: 7 Predictions That Will Shape Digital Marketing in 2025 Read More »
For marketers using content marketing or SEO for them the biggest challenge is generating traffic. Nealy 61% of marketers say traffic generation is their biggest challenge. Not only traffic generation it also applies to lead generation. Both are challenges that digital marketers and search engine specialists or webmasters face in their respective vocations. The traffic
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Even if you create great content people do not know it exists. The key to making content effective is its proper distribution. Without the distribution on the right platforms, visitors are not exposed to it, and it goes down in the dump. All your hard work in creating effective content is lost in an effortless
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Visual content is posting visuals on social media feeds. The process involves posting images or short videos on social media along with engaging text and hashtags. Usually, the entry is terse and up to the point to attract and engage the visitor, or it often leads to creating awareness. It works well for creating awareness
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Digital Marketing is holistic and comprises many subsets, of these SEO and content marketing are the most important. SEO is a short form of search engine optimization. It is an exercise to rank websites on SERPs. SEO is complex and requires skills and experience. It also requires a deep understanding of the ranking and indexing
Power of Content Marketing & SEO Read More »
Old mindset changes are hard. Business owners, CEO, and executives generally do not consider digital campaigns as long as their business is going well. They do not realize the need for dual presence as urgency is not felt. Many digital marketing agencies and freelance service providers are thus turned back with a shrug. Some do
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Online marketing is assiduous and at times stressful, be it an organic approach or paid advertisement campaign. Content propagation plays a major role in organic campaigns. It requires constant creation keeping in tandem with yardsticks that define impactful efforts for link building or attracting potential candidates for sale purchase and whatnot. This strategy has proven
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Inbound Marketing for Conversions Inbound content marketing is a subset of digital marketing, it is one of the main conversion campaigns that use gated and ungated content. In digital marketing, prolific high-value content creation is the key to explosive success, all it requires is experience, creativity, and consistency. Content Distribution The pathway of a content
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“A picture speaks a thousand words”, this may sound cliche, but the adage aptly sums up the impact of visuals in content marketing. A text with no visuals makes the whole content appear lackluster and badly formatted. Although the text is the base of all content, the World Wide Web has created an entirely new
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Social Media Participation in Commerce Social Media is all-encompassing in our personal lives, but few people look beyond its potential to fulfill commercial intent. When you enter the World Wide Web, you become a commercial entity without realization. This holds true to the offline space as well. The moment you step outside your home you
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