Why Blogs are Good for Marketing?

Blogs differ from websites since you can post on daily basis. The blog development and design are such that they can be posted easily on an everyday basis. They are designed such that they can be optimized as desired.  They can well be optimized for search engines and frequent posting results in high traffic. All SEO principles are applicable to the weblogs. 

A blog is a great medium for keeping a personal diary and for many other purposes. It is like a personal diary and is called a weblog. Webblog was the first name given to this activity. All website attributes can be added to the weblog. There are a number of possibilities for adding different fonts and colors to the dairy.

The most popular blogging platforms are:

  • Tumblr
  • TypePad
  • Blogger
  • Live Journal
  • WordPress

These are free blogs and the most popular. 

Marketers and professionals use weblogs to highlight their products and services. It is one of the best mediums to display and provide information about their products and services. It is also good for reputation building. Professional doctors engineers, architects, C-As, and people in other fields use weblogs  to highlight their services and gain a reputation

Blogging is very popular all over the World and over 600 million blogs and over 1.9  billion websites in the world are online. 77% of Internet users read blogs on various topics. Until now there was a strong correlation between blogs over one thousand words and backlinks. But of late this factor is not popular anymore as Google looks for good content and not a number of words as mentioned in its Googe Helpful content update that came into the picture in August. This helpful content update is more about writing good content than about the number of words.  This means good content is helpful for people who read the postings on the articles. The Google Helpful Content Updates are meant to reward those who publish useful posting. Such blogs are the most read. Thus, high-quality content based on good grammar and usage is necessary for bloggers to publish.

The weblogs should comprise relevant photos and videos besides a good block of text. Publishing frequently is a must.

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