Blogging is a common activity on the Internet with 7 million posts published every day. The interface varies from the website as it is dynamic and current unlike the other which is static. Website content does not change often but well-maintained regular blogging results in the frequent update. Here you can share your vision and ideas on daily basis. The interface represents you or your profession, the company, the brand, or the products. No wonder it is called an online journal.
WebBlogs are dynamic and feature-rich they are like a well-maintained diary. They are online diaries. Thus, professionals and influencers are hooked to this interface, and for many, it has become part of a daily routine where they keep records, and update new happenings and developments. Blogs are always active and live unless they are neglected.
Primarily the interface has a feature to post content and add titles and meta, images, videos, and graphics. The posts are dairy-style text entries published in serial order on day to day basis unless the settings are changed.
Weblogs are generally focused on a niche where all the posts are relevant to the topic. They are vital business promotion tools or you may promote your profession. There are so many things you can do with this wonderful interface.
Blogs come in many shapes and sizes but they represent you or your profession. The interface is one of the best means to promote your business or brand. The interface can also be used to create income as influencers do it. Another aspect of the use of this interface is to invite guest bloggers, beautifully carved posts help attain impressive traffic which is the goal of the owners.
There is a posting norm in these interfaces. To succeed all posts should be unique and meaningful. The posts should be related and relevant in case of a niche interface. Regular posting yields a rich dividend.
Some of the top platforms are:
Type Pad
WordPress
Blogger
Tumblr
Medium
Among these platforms, WordPress has the maximum share at 43% followed by Blogger owned by Google.
Blogging for Content Marketing & SEO
You can also post links in your entries for SEO purposes. If you post too many links it will become a spam blog. Regular interesting posts not only result in high-value readership but also enhance SEO value if the external links are well placed.
Blog posts are ideal for distribution on social media the well-carved entries attract a lot of readerships. Thus, they can be used effectively for content marketing which like SEO is a subset of digital marketing campaigns. Thus, the activity solves two purposes, it can be used for brand promotion and search engine optimization as well.
There are more than 600 million blogs on the www, not all are active but the figure is impressive highlighting the popularity of the activity. In the future, blogging is to grow and will reach new heights.