A blog differs from a website since it carries a number of posts that can be filled daily or periodically. While website content changes after a long time as and when required. A blog also known as a weblog is like a personal diary. It can be personal or professional and meant to attract and engage the target audience.
Like a website, the blog has to be topic-oriented and focused on one topic. The blog is guided by search intent and can be meant to engage readers or sell and advertise products and services.
What is Blog SEO?
A blog has a purpose or it could just be for fun. High-traffic blogs are used by influencers to promote third-party products and generate revenue. Thus it becomes important for a blog to be properly optimized so that it can rank higher on the SERPs.
Thus blog SEO requires all the SEO elements that concur with the search engine guidelines. The blog should be on topic and the content should be engaging to attract the target audience. The content should contain keywords in the limit placed on the heading or title and the body. Thus it requires keyword research that matches with the target audience’s intent. A proper keyword match would lead to placement on the top. Long tail keywords should be used in order to avoid stiff competition.
The content should be supported with images, graphics, and videos all compressed to enhance the download speed. The images should comprise appropriate alt text. If the majority of ranking factors are on the weblog then Google and other search engines will rank it high. The blog posts should be distributed on many sites for direct traffic or referrals. Proper anchor text should be used in the inbound links in articles, websites, and other blogs. Thus, when the target audience types your weblog should respond. Search engines take inbound links in their calculations along with the anchor text. Thus the links should be placed on high authority sites and not on spam sites. Remember weblogs are promoted the way the website is promoted but a larger number of posts help in ranking. Hence keep posting relevant content regularly.
Link building plays a major role in ranking apart from on-page factors. It not only makes the blog post rank higher it also brings in referrals. Thus webmasters at all SEO companies should optimize their blogs. Most of the company blogs are linked to the website. Thus optimizing a company weblog pays rich dividends.