Links that point to another website on the World Wide Web are known as backlinks. They are also known as inbound links. These votes of appreciation and search engines like Google count them as votes for websites that they point to.
Generally, a large number of votes helps a site rank better albeit there are a lot of factors taken into account. But backlinks still matter and websites with a higher number of backlinks fare better on search engines.
Virtues of backlinks
- Improve rankings on SERPs
- Boost a website’s credibility
- Help search engines find new pages
- Send referral traffic to your site
How do links matter in website ranking?
Despite 200 ranking factors Google still considers backlinks as an important factor. Low-quality and spammy backlinks do not make a difference and on the contrary, they may lead to a penalty. Hence the backlings pointing to your site should be arising from an authoritative source. Only a few backlinks from an authoritative source that is relevant to your website will make a difference. They also increase the trustworthiness and credibility of your website. Relevancy is important and you should attract visits from well well-defined target audience.
Backlinks also help search engines find your website and store them in your database. If your site is new and attracts a lot of relevant inbound links it will be indexed and ranked much better. When search engines find your website through a link they also discover the internal pages of your website if you have created a link architecture using internal linking. Thus you use a sound internal linking strategy.
Thus backling is great for SEO and makes a lot of difference if they are linked to a relevant source. When a website is found useful it attracts a lot of links which are counted as favourable votes by the search engines. These inbound links help in quick indexing and ranking high and are thus great for SEO. The inbound links can also bring referral traffic.
Increased Benefit of Referral Links
- Enhanced brand recognition
- Creation of Enhanced Target Audience Base
- New qualified leads
- Creation of Authority
Type of Backlinks
- Do Follow
- No Follow
- Paid Links
- UGC Links
All links are do follow as long they are not marked by the attribute. Other link types could be nofollow, paid links, and UGC Links. UGC links are sponsored links not endorsed by the website owner like in the case of forum posting and blog comments.