SEO stands for search engine optimization and the basic aim is to optimize webpages, blogs, and content as per search engine guidelines. These guidelines are based on algorithms that the search engines update from time to time. The algorithms are composite and store various metrics generated by the webpage. The robot’s algorithms scrutinize various aspects […]
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Webmasters have to keep an eye on technical SEO to achieve good rank on SERPS. Keeping aligned with technical SEO helps in being search engine friendly at the same time according to a user-friendly experience. Technical SEO is a must if you wish to have your website among the first ten blue links. However, it
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Repurposing your old content is like breathing new life into it. Old content is lifeless and lying practically in the archive so breathing new life into is invaluable. Repurposing does not mean copying and posting it on different social media platforms or Internet publishing sites. Creating content is not easy it takes a lot of
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Pagination is the best practice for search engines, especially for large websites. In this case, content is neatly divided into a number of pages to create sound architecture. This accords a positive page experience for the visitors. Thus pagination is a process of splitting content for easy navigation in large websites. Each should be with
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More on Repurposing Content Repurposing Content is using existing content by adding more informative text and elements and presenting it in a new format. Repurposed content can be shared in many ways. Turning Videos into Blog Posts You can turn extensive videos into long-form content. The transcript can be turned into blog posts. You can
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Webmasters should develop a perfect location page for visitors. This will ensure that visitors find your website both offline and online. Thus, you should craft the website’s location well. Though the location page resembles Google My Business Profile (GMB), GMB is meant to help visitors online and not on the land. The location page aims
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Latest Google Algorithm Updates Updating Google Updates is a regular happenings. Google wishes to optimize its information retrieval system. The search engine company wishes to put the best results forward to the visitors on the SERPs. The company must have updated its algorithms 5000 times in 2021. These changes are making an impact for the
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Keywords are words and phrases visitors on the web use to search for websites and blogs. These are also known as search terms and include long-term keywords as well. People type search terms not in a fixed manner but rather whatever comes to their mind when they are looking to solve their pain points on
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Keyword Cannibalization When you bring your site directly into the stiff competition by competing to promote using the same keywords other sites are using it is called keyword cannibalization. In such instances, Google finds it hard to push one of the websites up into the SERPs. Only the site that betters on all aspects
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Ranking higher is the goal of every site owner and webmaster. The content creation should be relevant and engaging such the repeat visit takes place and the content is shared. Thus optimizing your page for SEO is important. The page should have the following attributes. SEO-friendly content structure and proper formatting can enhance readability UX,
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