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For Data-Driven Businesses using Analytical Tool is Imperative

Experienced managers know that online marketing campaigns for professionals, businesses, advertisements, and social media marketing companies all are data-dependent. The stiff competition, ever-changing business models, penetrating competitor strategies, and newly emerging distribution platforms are creating unprecedented saturation levels on the World Wide Web. Thus, business growth suffers from forced inertia, since it is difficult to

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Why Use Analytics Tools for Tracking?

If you are seeking returns from your blog, website, or social media campaign then embedding analytical code becomes imperative. Google Analytics is most used on a website or blog while most of the social networking sites used for content marketing require installing their native code. Some platforms provide insights in situ.  What is Web Analytics?

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Leveraging Power of YouTube Video Marketing

Google Owned YouTube provides an inexhaustible list of analytics and tools and has become an integrated platform comprising Google-owned properties. But implementing ad campaigns on Google YouTube requires an in-depth understanding of Ad formats, video solutions, and bidding methodologies. This has become imperative to achieve your YouTube video marketing objectives. The platform’s Ad format comprises

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Digital Marketing on Social Media Channels

Social Media as the name suggests is a collective of independent online community platforms that have become gathering and recreation points on the Net. The medium has created virtual communities, and information highways, that are general but do provide interaction with niche demographic and interest-based segments. These aspects of virtual community formations have created another

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